Marketing Management - Foundations to Advanced Techniques
in Marketing ManagementWhat you will learn?
Understand the foundations of marketing strategy.
Learn how to segment markets, target the right audience, and position your brand effectively
Develop skills for analyzing consumer behavior and crafting targeted marketing strategies
Master product, pricing, placement, and promotional strategies for a cohesive marketing approach
About this course
About this Course
• This course provides a comprehensive understanding of marketing strategy, from foundational concepts to advanced techniques, focusing on practical applications.
Course Overview
• The course covers key marketing principles, including segmentation, targeting, positioning, consumer behavior, and B2B marketing. It dives deep into product, service, pricing, and promotional decisions while helping students develop an integrated marketing strategy.
Course Curriculum & Modules
• Week 1: Introduction to Marketing
• Week 2: Segmentation and Targeting
• Week 3: Differentiation and Positioning
• Week 4: Consumer Behavior
• Week 5: B2B Marketing and Marketing Strategy (Product Decisions)
• Week 6: Marketing Strategy (Product, Service, and Pricing Decisions)
• Week 7: Marketing Strategy (Place Decisions)
• Week 8: Marketing Strategy (Promotion) and Product Life Cycle
What You Will Learn
• Understand the foundations of marketing strategy.
• Learn how to segment markets, target the right audience, and position your brand effectively.
• Develop skills for analyzing consumer behavior and crafting targeted marketing strategies.
• Master product, pricing, placement, and promotional strategies for a cohesive marketing approach.
Learning Objective
• Gain expertise in formulating marketing strategies, understanding consumer behavior, and using segmentation, targeting, and positioning to craft impactful marketing campaigns.
• Develop critical skills in managing product life cycles and applying marketing decisions across various stages.
Course Features & Benefits
• Self-paced, flexible online learning
• Comprehensive course structure from beginner to advanced concepts
• Access to real-world case studies and examples
• Expert instructor support
• Lifetime access to course materials
Who This Course is For
• Entrepreneurs, business owners, and marketing professionals
• Students pursuing a career in marketing or business
• Anyone looking to understand and apply marketing strategy effectively
Skills Covered
• Market Segmentation and Targeting
• Consumer Behavior Analysis
• Product, Pricing, and Promotional Strategies
• Positioning and Branding
• Marketing Strategy Development
Special Benefits to Students for Enrolling Now
• Get lifetime access to course materials and updates
• Immediate access to bonus resources and case studies
• Early bird discounts and offers
Exclusive Complimentary Benefit: One-on-One Expert Interaction
• Personalized guidance and support from an expert instructor to help solve complex marketing problems and clarify doubts.
Course Certificate Advantage
• Receive a prestigious certificate of completion recognized by top companies, helping you enhance your resume and LinkedIn profile.
I
nstructor Bio
• The course is taught by an industry expert with years of experience in marketing strategy, working with top brands and guiding businesses towards effective marketing growth.
Books & References
• Core textbooks and reference materials from leading marketing professionals and academics.
• Suggested readings for deepening knowledge and understanding of advanced marketing concepts.
Top Indian Companies Hiring with These Certifications and Skillsets
• Companies such as Infosys, Wipro, TCS, HCL, and Flipkart actively hire professionals skilled in marketing strategy, consumer analysis, and product development.
• Professionals with certifications in marketing strategy are in high demand across sectors like retail, FMCG, IT, and digital marketing.
Suggested by top companies
Top companies suggest this course to their employees and staff.
Requirements
Basic Technology and Internet Access - A stable internet connection and the ability to use online learning platforms are essential. Students should be comfortable with navigating the course platform, accessing videos, downloading materials, and completing assessments.
Related Courses
Comments (0)
Marketing is everything a company does to acquire customers and maintain a relationship with them. Marketing starts with understanding consumer's preferences for products and services and attempts to satisfy their different wants and needs in a profitable manner. Your business may offer the best products or services in your industry, but without marketing, your potential customers would not know about it.
This course on marketing is designed to help you understand the why’s and how’s of marketing. This course provides you with an understanding of the principles of marketing. You will learn:
Basics of marketing
The concept of segmentation, targeting, differentiation and positioning
The 4Ps of marketing
Consumer behaviour
Business marketing
We will explain what marketing is all about in the simplest of terms through videos, examples, experience sharing by experts in the field, discussions, self assessment and graded assignments.
